CONCEPT
This brand identity design derives its inspiration from the library's architecture and history. Designed in the early 50s, with funds secured by then Secretary-General Dag Hammarskjöld, the new brand adopts the colour schemes and fonts of that era, with a modern twist. The space also inspired beautiful patterns and textures, and a dynamic photo shoot to give staff a sense of their part in the history of the library and the UN as a whole.
PRODUCTS
Brand Identity
Photography
Information Kit
Collectable Postcards
Social Media Graphics
Social Media Templates
Copywriting
Website
CLIENT
United Nations Dag Hammarskjöld Library
CREDITS
Art Direction and Design by Mackenzie Crone
Creative Direction by Ziad Al-Kadri
Photoshoot: Photographer John Gillespie, Art Direction Mackenzie Crone
Website design by Martin Samaan
[UN Graphic Design Team (GDU), In-House]