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CONCEPT
Art direction of an internal campaign “Shaping an Equitable Future” created in 2021 to address symptoms of systemic racism and build more equitable protocols and procedures organization-wide. The campaign includes exhaustive research and polling from staff members, and an educational component geared towards building engagement and creating space for honest dialogue. The outcome is paving the way to healing and trust-building, and this will lead to strengthening community – building a more equitable future at the UN over all. The design uses a shape motif which represents the constellation of staff members – together but different. The shapes come together to create different visuals, suggesting movement and directional transformation towards a healthier collective experience. It empowers staff to shape a more just future.
CLIENT
United Nations Secretary-General’s Anti-Racism Task Force
PRODUCTS
Brand Identity
Action Plan Report
Data graphics
Poster
Intranet & Kiosk graphics
Video graphics
Illustration
CREDIT
Art Direction and Design by Mackenzie Crone
Illustrations by Mackenzie Crone, based on staff photographs by John Gillespie