Brand Identity Award, 2015 American In-House Design Awards, Graphic Design USA
This identifier was created as a global call to action badge, to be shared by companies and initiatives dedicated to taking climate action. Hosted by UN Global Pulse, the broader campaign aims to track actions taken and share direct results through data mining and analysis. The visual was inspired by the UN's Climate Conference sunburst design and converted into a microchip-esque motif.
UN Global Pulse
Social Media Graphics
Design by Mackenzie Crone
Art Direction by Ziad Al-Kadri
Creative Direction by John Crowley