CONCEPT This brand identity design derives from the library's architecture and history. Designed in the early 50s, with funds secured by then Secretary-General Dag Hammarskjöld, the new brand adopts the colour schemes and fonts of that era, with a modern twist. The space also inspired beautiful patterns and textures, and a dynamic photo shoot to give staff a sense of their part in the history of the library and the UN as a whole.
PRODUCTS Brand identity, social media graphics, collectable postcards, press kit, photography, website
CLIENT Dag Hammarskjöld Library