CONCEPT Education curriculum which explores the role of storytelling and the power of empathy to create positive social change. Initially built for at-risk youth living as street children in North Africa, Me/We has expanded its work to South Asia and currently works with NGOs and young Syrian refugees in the Middle East. Currently teamed up with DC-based non-profit Ashoka Youth Venture, Me/We is developing to support at-risk youth and NGOs everywhere. The visual design is derived from a primary colour palette, Piet Mondrian-esque graphics, and a simple icon system throughout.
“Me/We and Ashoka's Youth Venture are designing youth engagement strategies that harness the power of storytelling and creative enterprise to activate young changemakers in challenging socio-economic environments and areas of conflict. Me/We and Ashoka’s Youth Venture believe that by decentralizing the power of narrative, young people can positively redefine their story and role in society, and rebuild an ecosystem in which they can organically work towards social change and personal growth.” [Product not currently released to the public]
PRODUCT Interactive Education Curriculum
CLIENT Ashoka's Youth Venture & Me/We Changemaking
CREDITS Creative Direction and Graphic Design by Mackenzie Crone // Curriculum Design and Strategy by Mohsin Mohi Ud Din // Content support by Maggie Lemere & Michael Niconchuk