CONCEPT The brand identity for a curated boutique fashion experience on NY's Upper East Side alludes to a quill pen finely tuned to edit your wardrobe, as well as a decorative piece such as a feathered hat. The typography is emblematic of the upper east side's ubiquitous wrought iron gates.
PRODUCTS Logo, iconography, press kit, shopping bags, signage, promotional mailers, business cards, and more.
CLIENT Edit New York
CREDITS Design by Mackenzie Crone // Art direction by Vanessa Colombo